Web analytics is broken. Tracking the click doesn’t give you the full picture, because you don’t know what someone is seeing when they click, says Steve Glanz, CRO of Convizit, an analytics startup that uses AI to collect and contextualize web event data.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Glanz, co-founder and CEO at Crosswise. The ability to recognize users across devices is a hot topic in the data-driven advertising ecosystem. Some expected that web-focused marketers, agencies and ad […]
