What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome.
ARCHIVE FOR:
Stephen Bonner
-
-
OPINION: Data-Driven ThinkingTaking Two Concrete Steps Toward Privacy Controls And Compliance With The Global Privacy And Accountability Platforms
We need to find a balance between privacy and sustaining an ad-supported digital media ecosystem, writes Anthony Katsur, CEO of the IAB Tech Lab. But no one will tolerate half measures going forward. To that end, IAB Tech Lab and its members are developing a portfolio of practical technical standards meant to help the ad industry adapt to evolving consumer expectations, regulations and related browser and OS changes.