SpotX

Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will be the pair’s first data partner, enabling platform users to anonymously match digital ad exposures to national households across TiVo’s 2.5 million set-top boxes. The goal is to allow an advertiser or […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kelly McMahon, vice president of demand at SpotX. Viewability is now the No. 1 KPI among all online video media buyers, according to eMarketer, a sign that the industry is evolving past CTR and […]