The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.
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Spencer Potts
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Madhive Acquires Frequence In A Push For Local Omnichannel Budgets
TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers.
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MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs
MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. Now, the company is turning its attention to measurement and attribution companies that might make lucrative acquisition targets.