• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»sorrell

WPP vs. S4: Sorrell’s Approach To Building An Empire, Then And Now

Martin Sorrell took a page out of his own playbook when he launched his new holding company, S4 Capital, in April. S4 released a 191-page prospectus Tuesday detailing its financials, share structure and go-to-market strategy. If all goes as planned, the company will begin trading on the London Stock Exchange on Sept. 28. But Sorrell’s… Continue reading »
by Alison Weissbrot // September 12th, 2018 //
»
CEO Shane Smith Slams Programmatic, As Vice Trumpets GroupM Deal

When Vice needed to diversify its distribution beyond Facebook and YouTube, it didn’t look to other digital platforms. Instead, said CEO Shane Smith, Vice partnered with HBO and hatched plans for a TV network. “We realized we couldn’t be hostage to Facebook and YouTube. We had to go off-platform,” he told WPP head Martin Sorrell… Continue reading »
by Sarah Sluis // September 15th, 2016 //
»
From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates

Tuesday night’s keynote address at the Advertising Research Foundation’s Re:think 2011 show featured WPP Group CEO Sir Martin Sorrell, who reviewed his notes on what the future holds for the advertising world. He stressed that ad research will be in the middle of figuring it all out – and so will the importance of data.… Continue reading »
by AdExchanger // March 23rd, 2011 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • AppLovin Offers To Buy Unity (But Doesn’t Want IronSource)
  • IBM Sets Its Sights On Cookieless Retargeting
  • AdExplainer: Can Contextual Targeting Work On Streaming TV?
  • Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco
  • Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved