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»Sorenson Media

Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local TV companies adding data and automation to their sales mixes. Sorenson Media, which is... Continue reading »
by Kelly Liyakasa // January 4th, 2018 //
»
Fine-Tuning The Future Of Broadcast TV

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Marcus Liassides, CEO at Sorenson Media. YouTube and Facebook hosted presidential debates. Twitter is live streaming NFL games. Amazon makes TV shows. The internet isn’t just changing how people consume content – it’s revolutionized... Continue reading »
by AdExchanger // December 19th, 2016 //
»
Behind Samsung’s Burgeoning Addressable TV Ads Business

Samsung is quietly briefing agencies and media partners about an addressable TV ad product that uses smart-TV data to target ads across linear broadcasts, according to AdExchanger sources. Samsung’s scale includes 20 million Samsung smart TVs in the US and 50 million globally, and sources say the electronics manufacturer is beginning to activate and monetize... Continue reading »
by Kelly Liyakasa // October 4th, 2016 //
»

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