sonic logo

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic logo variations before settling on its final choice.

Tostitos recently implemented sonic branding and a new sonic logo into its cross-channel media campaigns and has been spending more on streaming audio channels. Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI.