“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. I was inspired by a SlideShare presentation written by Paul Adams (@padday) who works on the UX team at Google. The presentation discusses the convergence […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. When Google and MySpace inked a $900 million dollar search and contextual ad deal back in 2006, many heralded it as the coming of age of social […]
Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i’s parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. There has been a lot of discussion around Mediaweek’s April 4th article “Web Publishers, Ad Nets at Odds”, where WSJ.com and several other major publishers accuse InterCLICK […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Data is one of today’s hottest industry topics, and managing it well will drive the future of online advertising. DSPs, ad networks, exchanges, and publishers are falling […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Ad Network Sales at hi5 Networks, Inc., a social media website. I know the AdMeld Partner Forum in NYC a couple of weeks ago has been mentioned multiple times already, but I wanted to give it […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting […]
Social ad targeting firm, Lotame, named Eric Porres it’s Chief Marketing Officer in a release today. Read it on the Lotame blog. Lotame also announced that it’s paying the piper (ComScore) to be included in the ComScore ad network report as the company looks to position itself against the reach of traditional ad networks. Porres […]
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was […]
Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]
Eric Wheeler is CEO of 33Across, a social advertising technology company. AdExchanger.com: Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway? EW: We’re working with a number of major brands and media agencies – The 33Across SocialDNA™ platform enables marketers to identify and anonymously target people with […]
Brian Halligan is CEO of HubSpot, a social marketing optimization company. AdExchanger.com: What are the special concerns that the SMB has when it comes to online marketing that HubSpot solves? BH: SMBs have myriad specific concerns that can be summarized in two general concerns: First, expertise. They know they need to get involved in inbound […]
Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially launched our commercial product late last fall and have been able to deliver fantastic results for our marketing partners. An example referenced in Adweek on 6/28/09 […]
Andy Monfried is CEO of Lotame, an advertising solutions provider for the social web. AdExchanger.com: You recently stated on your blog that “Data is King” and go on to argue that – over time – purchase intent data (i.e. ecommerce, search) is less valuable than the data derived from a social profile/graph. Search marketers must have […]
Mark Walsh writes about Digg’s new social ad units which consist of a sponsored story that appears on Digg’s coveted home page which users can vote up or down. It will be interesting to see how avid Digg users react. Could the new Digg Ad be a part of the exchange model someday? – Sure, […]
Considering the glacial migration towards premium AND remnant inventory exchanges by the online ad industry, the attributes of social media and ad exchanges have a lot in common these days aside from the fact that social media display ad inventory is unloaded through exchanges. Whether we want to admit it or not, both mediums prominent […]
