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»Snapchat vs. Facebook

F8: Facebook Fires Its Next Salvo At Snapchat With AR Enhancements, But How Will Brands Take Advantage?

Sorry Snapchat, Facebook isn’t going to quit. At Facebook’s F8 developer conference in San Jose on Tuesday, Mark Zuckerberg declared that Facebook is all-in on augmented reality. In fact, AR is a cornerstone of Facebook’s 10-year road map. But for AR to really go mainstream, it needs to evolve beyond selfie masks and rainbow vomit... Continue reading »
by Allison Schiff // April 18th, 2017 //
»
Snapchat’s Ad Platform Is Growing Quickly, But Will It Ever Reach Facebook’s Heights?

Snapchat’s ads API works. And the ad platform is hitting product development milestones earlier than other social platforms, according to buyers participating in the API’s beta. It’s the benefit of last-mover advantage, said Noah Mallin of MEC Global. “They’ve seen all the pitfalls and all the successes.” The Ins And Outs Of Snapchat’s Programmatic Platform... Continue reading »
by Sarah Sluis // January 26th, 2017 //
»
 

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