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»SMG

Starcom MediaVest Group And Nielsen Catalina Partner At Behest Of Kellogg And Kraft

Publicis-owned Starcom MediaVest Group (SMG) and Nielsen Catalina Solutions (NCS) – a 2009 joint venture between Nielsen Research and Catalina – unveiled a two-year partnership Wednesday wherein Nielsen Catalina’s household-level purchase data will integrate directly with SMG’s optimization system TARDIIS. This deal will ideally let SMG clients swiftly access NCS data so they can better allocate... Continue reading »
by Ryan Joe // September 24th, 2014 //
»
From Bullets To Buckshot: Acxiom CEO Scott Howe On The SMG Partnership

One must forgive Scott Howe, CEO of big data solutions provider Acxiom, for gushing a little. “I’m kinda preaching here but I feel passionate about this, because I’m an agency guy, but I think the days of the silver bullet are done,” he told AdExchanger. He’s referring to advertising and marketing messages that adhere to... Continue reading »
by Ryan Joe // December 5th, 2013 //
»
Cannes Lions: BMW Wants Agencies To Tout Failures

AdExchanger is in the French Riviera, where some 12,000 people have gathered for the 60th annual Cannes Lions festival of creativity. We'll have updates throughout the week, and a definitive (!) answer to the question, Can Big Data can play nice with the Big Idea? This morning Adobe hosted a discussion around advertising and trust,... Continue reading »
by Zach Rodgers // June 17th, 2013 //
»

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