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Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to... Continue reading »

by AdExchanger // December 2nd, 2020 //
»
How Slack Produced Its Latest TV Spot Remotely

Slack, which has become an increasingly relevant way for colleagues to communicate while working remotely, wanted to release a branding message as use of its product surges during the pandemic. But like other brands in market right now, it had to create that message while physical production is on pause. So Slack’s marketing team set... Continue reading »

by Alison Weissbrot // June 17th, 2020 //
»
 

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