Digital marketing has expanded well beyond the realm of paid media, yet the old label “ad tech” persists as a blanket descriptor of this maturing industry. Are we good with this? We asked a handful of execs to answer the question: If the phrase “ad tech” did not exist, what would you call the space […]
Over the past several years, TiVo has looked to find ad tech alliances to put its extensive data to use in attracting marketers looking to access its deep information on households via the set-top box. The latest partnership (see release) represents an extension of its work with Simulmedia, one of the earlier companies to make […]
Jon Werther, a former AOL/Time Warner executive has joined Dave Morgan’s Simulmedia, which leverages digital to optimize TV program promotion, as Chief Revenue Officer. View the release on Simulmedia’s website. Werther discussed the new opportunity with AdExchanger.com. AdExchanger.com: In your estimation, where is digital in the mindset of broadcast executives today? Have they caught up? […]
Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you’ve already had success (Tacoda, Real Media)? Confess – don’t you miss banner ads? What prompted you to start Simulmedia? DM: I am not tired of the […]
