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»simplifi

Podcast: All Advertising Is Local

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008, followed by Simpli.fi, a programmatic platform for local advertisers. This week on... Continue reading »
by Zach Rodgers // May 18th, 2018 //
»
Where Is The Uber Of Online Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Uber is undeniably one of the great startup success stories in recent history. By solving a fairly simple problem – how to easily and... Continue reading »
by AdExchanger // June 24th, 2014 //
»
Simpli.fi Addressing Search Marketers With A Demand-Side Platform Says CEO Prioleau

Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let's look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually,... Continue reading »
by AdExchanger // March 2nd, 2010 //
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