Short Sellers

This year has been a series of highs and lows for Zeta Global. It acquired LiveIntent for $250 million – a high. And it was the subject of multiple withering short seller reports – a low. But CEO David Steinberg says he’s not sweating it.

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company.