shoppable creative

Television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. Publishers are busy exploring interactive TV ad formats, from QR codes to clickable overlays – but are advertisers buying in?

It’s clunky getting people to add something to their shopping cart from a display ad.  Ad tech company LoopMe launched Tuesday a shoppable in-app unit designed to streamline that process. “The more you can reduce the number of clicks, the better it is for conversion,” said Par Vajihollahi, marketing manager at vitamins and supplements maker […]