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»Shantanu Narayen

Adobe Exits The Managed Service Business – What Does It All Mean?

Managed service just isn't worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based network buys within Adobe Advertising Cloud. “These offerings are no longer core to our overall value proposition of delivering customer experience management, nor are they contributing to our subscription-based bookings... Continue reading »
by Allison Schiff // June 12th, 2020 //
»
Adobe CEO Is Bullish On Experience Cloud, But Investors Question Loss Of Key Exec

Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major growth area for its business. “All the meetings that [we] have, whether it's with CEOs, CMOs or CIOs, they're absolutely reflecting the urgency of digital engagement and an appetite to work with Adobe,” CEO Shantanu... Continue reading »
by Alison Weissbrot // March 15th, 2019 //
»
 

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