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Shamsul Chowdhury

  • TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]

  • Ad Bacon's Audience Kitchen helps advertisers identify a wider selection of Facebook audiences that don’t surface when searching via Facebook’s own UI.

    Ad Bacon Has A Tool To Help Buyers Find ‘Hidden' Audience On Facebook And Instagram

    Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target their ads on Facebook and Instagram. “Everyone I talk to has the sense that they’re missing out on something, that something feels … hidden,” said Ty Martin, a former iCrossing search and digital media executive […]

  • Advertisers Are Boycotting Facebook. Will It Last?

    Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate on its platform. Last week, REI, The North Face and Patagonia said they would suspend their ad spend on the platform for the month of July as part of the Stop Hate For Profit campaign, […]