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»self-serve ad targeting

Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve.
The Opera Browser’s $80 Million Ad Business Is Adding A Self-Serve Option

Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve. On Wednesday, Opera launched Opera Ad Manager, a self-serve ad platform to buy inventory on Opera News (not to be confused with a publication of the same name about the actual opera) that doesn’t use third-party... Continue reading »
by Allison Schiff // September 23rd, 2021 //
»
Walmart: Competition From Amazon Is Real, But ‘Omnichannel Is What Makes Us Different’

Walmart launched a self-serve ad platform and an ads API marketing partner program on Friday to make it easier for marketers to buy search ads on its site. Previously, Walmart’s sponsored product ads were only available as a managed service through company reps. Although Amazon began beta testing its self-serve ad platform in 2017, Walmart has... Continue reading »
by Allison Schiff // January 6th, 2020 //
»
Facebook's Self-Serve News Feed Ads Get Less Precise

Facebook may be pouring on the revenue afterburners while reducing the precision of self-serve ad targeting in the news feed. Or, if you're Facebook, the latest changes are all about making it simpler for the advertising long tail. As many of you may know, AdExchanger reaches out through your Facebook news feed by posting links to... Continue reading »
by John Ebbert // April 22nd, 2013 //
»
 

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