The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.
Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of Paramount Importance ViacomCBS became “Paramount” on Wednesday, elevating the name of its core streaming service. Paramount Plus is not even a year old yet (it turns one in March), but its subscriber base totals 32.8 million. The broadcaster netted 9.4 million total new […]
Getting online shoppers to click and add a product to their cart – and then have that product ship cost-effectively to a customer – is the latest challenge for CPG companies. During earnings calls over the past week, leaders of CPG companies had to answer to investors about their ecommerce strategies, which have accelerated thanks […]
Sridhar Ramaswamy left Google three years ago after a long stint as head of the company’s search and advertising products. His experience overseeing the world’s largest ad-supported business was among the most powerful roles in advertising, and set him up for practically any leadership role in data-driven marketing. So it raised eyebrows last year when […]
