Sarah Iooss

Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes,” says Sarah Iooss, head of agency partnerships at Amazon Ads.

Starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.

Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, shopper data and content, particularly its sports programming.