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»SameSite

Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated

By 2022, third-party cookies will be obsolete in Chrome. But there’s a more pressing deadline looming that advertisers need to prepare for: SameSite. Beginning on Feb. 4, Chrome will stop supporting cross-site third-party cookie sharing by default. Third-party cookies that aren’t secure – as in, accessed over HTTPS – and also properly labeled using the... Continue reading »
by Allison Schiff // January 21st, 2020 //
»
Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February

Is Google planning its own version of Safari’s Intelligent Tracking Prevention? Never say never. Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware. Starting Feb. 4, and to coincide with the... Continue reading »
by Allison Schiff // December 12th, 2019 //
»

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