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»Samantha Price

Are Ad Blockers A Signal Of User Choice?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of ad products at The Weather Company, an IBM Business. I was recently asked if a recovered impression honored the user’s choice not to see an ad. It’s an interesting question,... Continue reading »

by AdExchanger // April 15th, 2016 //
»
Location-Based Advertising: What Role Can Publishers Play?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of ad products for The Weather Company. In 2001, the Sloan Management Review envisioned a bright future for “m-commerce” and a theoretical young consumer named Tommy. “His cell phone beeps: It’s... Continue reading »

by AdExchanger // February 18th, 2015 //
»
 

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