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»Ron Amaran

Heineken And Tremor See TV And Web Video Ads As 'Friends With Benefits'

As Heineken continues its discussions with ad sellers from broadcast, cable and digital for those outlets' respective "upfronts," the beer marketer is looking to tie its campaigns more closely among TV and the web. While there's nothing unusual about that, the company, which also owns the Newcastle and Dos Equis beer brands, is working with... Continue reading »

by David Kaplan // May 15th, 2013 //
»
 

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