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ARCHIVE FOR:

Rich Greenfield

  • LightShed's Rich Greenfield on stage at CTV Connect (March 13, 2024)
    streaming wars

    Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent

    BY Allison Schiff// March 14th, 2024

    Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.

    Tagged in:
    • Bob Iger
    • Disney Plus
    • LightShed Partners
    • Paramount Plus
    • Rich Greenfield
    • streaming ARPU
    • streaming platforms
    • streaming profitability
    • streaming wars
    • time spent

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