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»Rich Antoniello

Complex’s Antoniello: Publishers Can’t Have Premium Cake And Eat RTB Too

Small and large publishers alike are grappling with what it means to support and distribute content in the face of increasing audience and ad dollar fragmentation. One of the more obvious solutions being considered is for the publisher to become a niche player. Offering an audience a distinct diet of sports or fashion or parenting... Continue reading »
by David Kaplan // November 15th, 2012 //
»

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