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Ad Exchange News

Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It?

BY AdExchanger// August 15th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t supposed to, Ad Age reports. The refunds (which Google refers to as credits) closely follow the viral Adalytics report alleging that YouTube placed TrueView ad […]
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OPINION: On TV & Video

Does Nielsen’s MRC Relegation Spell A Brave New World For Sports Sponsorship?

BY AdExchanger Guest Columnist// September 27th, 2021

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Brian Kim, CEO at Relo Metrics. Everybody knows the old adage, nobody gets fired for buying IBM. In the television or sport industry, until recently, the same could have been said for the decision to […]
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