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»Relo Metrics

Does Nielsen’s MRC Relegation Spell A Brave New World For Sports Sponsorship?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Brian Kim, CEO at Relo Metrics. Everybody knows the old adage, nobody gets fired for buying IBM. In the television or sport industry, until recently, the same could have been said for the decision to… Continue reading »
by AdExchanger Guest Columnist // September 27th, 2021 //
»
 

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