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»Relevance Conference

Xandr’s Relevance Conference: TV Can’t Advance Without Better Measurement

Xandr’s Relevance Conference in Santa Barbara might be a celebration of data-driven TV’s potential, but legacy business models and competitive interests are preventing advertisers and TV networks from reaching it. Advertisers want to efficiently reach audiences on digital and OTT channels, but the scale just isn’t there without a cross-network measurement or buying platform. “Uniformity,... Continue reading »

by Alison Weissbrot // September 18th, 2019 //
»
Will AT&T’s ‘Community Garden’ Have Walls?

AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. But... Continue reading »

by Alison Weissbrot // September 26th, 2018 //
»
 

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