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»reach extensiona

Local Media Consortium Deal Enables Reach Extension Through Yahoo

The Local Media Consortium, a 55-member-strong organization of local media startups, newspapers and local television news websites, signed a three-year contract with Yahoo on Tuesday enabling reach extension through the Yahoo platform. Members will also be able to take advantage of Yahoo’s targeting capabilities on behalf of their advertising clients. “If you take a local dry cleaning… Continue reading »

by Sarah Sluis // August 20th, 2014 //
»
 

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