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»Rakuten Loyalty

Button Brings Referral Mechanics To The App Ecosystem

Michael Jaconi, CEO of freshly funded mobile commerce startup Button, sees untapped opportunity in the app economy. Specifically, he’s tailoring Button’s Deep-Link Commerce Platform as a utility to help encourage ongoing app usage rather than a one-time app install ad. Uber is among the company's customers. With a new $12 million Series A round in... Continue reading »
by Kelly Liyakasa // January 28th, 2015 //
»

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