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»PureCars

Ohio Car Dealer Takes Digital Video Ads For A Test Drive

Hokey, funny car dealer ads dominate local TV broadcasts for a reason: They work. But auto dealers like Rick Ricart are starting to expand into places like YouTube and Facebook. “TV is the new background noise, like radio,” said Ricart Automotive VP of Sales and Marketing Rick Ricart, referencing marketing knowledge from Vayner Media CEO... Continue reading »
by Sarah Sluis // January 12th, 2017 //
»
Raycom’s Digital Platform PureCars Helps Local Dealers Think Like National Advertisers

After local broadcaster Raycom Media acquired digital ad platform PureCars for $125 million last November, it let local auto advertisers take advantage of programmatic targeting. Automotive marketers – a key vertical for Raycom – needed a better way to connect their upper and lower-funnel tactics. “We’ve embarked on integrating digital and television, so you have... Continue reading »
by Kelly Liyakasa // August 16th, 2016 //
»

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