PubMatic AgenticOS

PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn’t make your decisions for you; and the AI ads that are using celebrity likenesses.

Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till’s Scott Ensign explains what that means for the future of programmatic.

Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.