AI Agents Are Giving Publishers A New Way To Monetize Their Data
Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
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PubMatic AgenticOS
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PubMatic’s Agentic AI Is Going Beyond Direct Deals
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
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PubMatic Is All In On Agentic AI
PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.