Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next
“It’s going to be harder for [indie agencies] to compete,” said Rob Rivenburgh, the CEO of Mars United, who also now leads the Publicis Commerce global group.
ARCHIVE FOR:
Publicis Commerce
-
-
First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
-
Publicis Is The Retailer’s Retailer
Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.”