Publicis Commerce

“It’s going to be harder for [indie agencies] to compete,” said Rob Rivenburgh, the CEO of Mars United, who also now leads the Publicis Commerce global group.

Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.

Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.”