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»Proximic

comScore Acquires Pre-Bid Analytics Provider Proximic

Analytics giant comScore is looking to bolster the bid.  The company announced Tuesday that it has acquired Proximic, a company whose pre-bid solution comScore plans to use to support its validated Campaign Essentials and Media Metrix products. Terms of the deal were not disclosed. Proximic’s technology is centered on real-time contextual, rather than semantic, analysis at... Continue reading »
by Allison Schiff // May 5th, 2015 //
»
Proximic's Pieper: Audience Buying Can Create False Sense Of Scale For Brands

The rise of audience buying has significantly changed the way media is bought and sold. Part of the value for buyers is the promise of greater efficiency and control over ad spend. But those controls can prove illusory, says Philipp Pieper. Pieper is CEO of pre-bid analytics provider Proximic, which has just updated its Agents Application.... Continue reading »
by David Kaplan // August 28th, 2012 //
»
 

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