programmatic pandemic

NBCU’s early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn’t mean linear isn’t still a top priority.

As the publisher that’s all about comfy, organized homes, recipes, gardening and decorating, Meredith’s content has been especially relevant during the pandemic. But that doesn’t mean the publisher hasn’t experienced its share of disruption, says Meredith SVP of data, ad platforms and monetization Nicole Lesko. Like the rest of the industry, programmatic CPMs bottomed out […]