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»programmatic audit

Lucidity’s Tech Is Putting Supply-Path Optimization In The Hands Of Media Buyers

Buyers increasingly want transparency into their programmatic buying. But undertaking the project of requesting log-level data from exchanges themselves requires resources many brands don’t have. Lucidity wants to be the tech solution to demystify and audit the programmatic supply chain. Lucidity stitches together information from the buyer’s ad server (where it inserts its own pixel),... Continue reading »
by Sarah Sluis // November 12th, 2019 //
»

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