prediction markets

Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.

How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets.

OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news.

Sports leagues swimming in gambling ads cry foul over their players being harassed by gamblers; news publishers consider pivoting to bot audiences; how AI agents are already ruining the web.

Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the “hydration-break” ad monetization seen in this year’s World Cup.

AI search is cautiously testing competitor-targeted ads; publishers’ prediction widgets risk backlash despite engagement gains; and Trump library donations from media companies face transparency questions.

Amazon teases an AI licensing marketplace for publishers; not every country is fine with targeted gambling ads; and YouTube’s ad revenue share isn’t enough for its entrepreneurial creators.