Aditude Adjustment: Ad Ops Startup Raises $15 Million Series A
Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.
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PlayBuzz
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Playbuzz Raises $35M To Power Interactive Content For Publishers And Brands
Tel Aviv-based Playbuzz has raised a $35 million Series C growth round led by capital investor Viola Growth, with support from Disney and other existing investors. This growth round nearly doubles Playbuzz’s existing funding to $66 million and will go toward global expansion and product development. “The landscape for funding for growth-stage companies, especially in […]
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Playbuzz Aims To Help Publishers Get Chatty With Their Content
Conversational UI is hot right now, and Playbuzz is hopping aboard the trend with a static content format that’s designed to mimic the layout of an SMS text conversation, including emoji, images and GIFs. Dubbed Convo, the main purpose of the unit is to spice up editorial, improve engagement and generate more time spent. That’s […]
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Playbuzz Taps Walt Disney For $15 Million Strategic Investment
Playbuzz, a creation platform for quizzes, polls, trivia, slideshows and videos, raised a $15 million strategic investment Thursday. Saban Ventures, an existing investor in Playbuzz, led the investment, which included participation from Walt Disney Co. Playbuzz’s CEO and co-founder, Shaul Olmert, said the company was looking for “potential partners as well as investors,” but would […]
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Most Shared Pub On Facebook, PlayBuzz, Raises $16 Million
PlayBuzz, the user-generated quiz and article site, revealed Wednesday it had raised $16 million in Series B financing, bringing its total funding to almost $20 million. It’s the latest win for the Israeli publisher, which surpassed The Huffington Post three months ago to become the most-shared publisher on Facebook. Investors liked PlayBuzz’s growth potential and […]