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»Pinsight Media

Sprint Sells Mobile Ad Unit To InMobi

Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A team of roughly 100 people will join InMobi from Pinsight and remain based in Kansas City, Mo., where Sprint has its headquarters. The all-stock deal isn’t a typical acquisition. The idea is for InMobi to… Continue reading »
by Allison Schiff // October 17th, 2018 //
»
Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns

Marketers are open to spending on location data, but they lack the proof to show that their efforts are working. “It’s a dilemma,” said Kevin McGinnis, CEO of Pinsight Media, a Sprint-owned mobile analytics company with access to anonymized first-party mobile carrier data from Sprint subscribers. That’s why Pinsight, which helps its advertiser clients gather… Continue reading »
by Allison Schiff // October 5th, 2017 //
»
More Than Half Of Age Data In Mobile Exchanges Is Inaccurate

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight Media. In a report released Wednesday, Pinsight, a wholly owned independent subsidiary of Sprint, found that 72% of ad requests on exchanges do not include age… Continue reading »
by Allison Schiff // January 11th, 2017 //
»
Sprint’s Pinsight Media+ Explores Native Ad Units

New mobile apps continue to flood the marketplace, making it harder than ever for developers to capture installs and repeat use. Pinsight Media+, a Sprint-owned company that provides mobile advertising services, is betting it can help them stand out as native ad units on Sprint Android devices. Through a partnership with mobile ad network Millennial… Continue reading »
by Judith Aquino // October 31st, 2013 //
»
 

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