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»Philipp Pieper

Proximic’s Pieper: Audience Buying Can Create False Sense Of Scale For Brands

The rise of audience buying has significantly changed the way media is bought and sold. Part of the value for buyers is the promise of greater efficiency and control over ad spend. But those controls can prove illusory, says Philipp Pieper. Pieper is CEO of pre-bid analytics provider Proximic, which has just updated its Agents Application.… Continue reading »

by David Kaplan // August 28th, 2012 //
»
Patent Fight: comScore May Win The Battle, Yet Lose The War

Analytics is among the most contested areas in digital advertising, with ad agencies, marketers, established vendors, and startups all falling over each other to provide the truest form of ad effectiveness. The landscape is dotted with providers big and small that lay claim to proprietary measurement methodologies. Many of the services are difficult for clients… Continue reading »

by David Kaplan // August 1st, 2012 //
»
 

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