Philadelphia Inquirer

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

US political ad spending is exploding in the runup to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle. But, while CTV and streaming video are seeing an infusion of political ad cash this year, local news publishers aren’t seeing a dramatic change in their bottom lines.