Perplexity

Data brokers de-index their opt-outs; Meta is still the go-to for influencer ads; and Perplexity offers to buy Chrome.

As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.

Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality.

AI Overviews are even dinging Google Search ads’ traffic; WPP downgrades its earnings forecast; and Google’s AI competitors launch their own web browsers.

Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.

Perplexity is thirsty for revenue streams; Marketecture’s media biz grows; and Duolingo goes dark on social after its AI pivot.

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.