Despite Programmatic Chops, Peacock Has A Frequency Problem
NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.
ARCHIVE FOR:
Peacock streaming
-
-
NBCUniversal’s ONE22 Focuses On ID Graph, Automation and Measurement
At Tuesday’s ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients. “Identity will be the new currency,” said NBCU’s chief data officer, John Lee, which means One Platform will focus on three key areas of growth this year: first-party data, automation and measurement.
Tagged in:- Anupam Gupta
- biddable media inventory
- Cara Lewis
- Certified Measurement Partners
- cross-platform media buying
- dentsu
- ispot
- kelly abcarian
- mediaocean
- NBCU ID
- NBCUniversal
- omnichannel measurement
- One Platform
- Peacock audience extension
- Peacock streaming
- Prisma
- programmatic guaranteed
- ryan mcconville
- Salesforce
-
Peacock Unveils Ad Platform With Performance-Style Ads
As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads […]