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»Parse.ly

Monetizing TV News Post Trump; WordPress Buys Parse.ly

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Now What? With Trump out of office, media companies will have to figure out how news fits into a streaming future. CNBC reports that the news frenzy around Donald Trump’s presidency allowed news companies to delay any dramatic shifts to their business models for... Continue reading »
by Monica Bhalla // February 9th, 2021 //
»
Parse.ly Expands Its Remit To Track How Content Drives Conversions

Content is king. And great content gets readers to sign up. The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they... Continue reading »
by Sarah Sluis // November 6th, 2019 //
»
Time Inc. Overhauls Analytics To Make Content Creation Data-Driven

Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover story. But digital allows for an additional level of analysis the magazine-native publisher hadn’t fully embraced. Which is why Time Inc. pruned down its more than five dozen analytics tools and focused on just a... Continue reading »
by Sarah Sluis // July 14th, 2017 //
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