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»Panoply

Spotify Snaps Up Podcast Ad Platform Megaphone For $235 Million, Doubling Down On Programmatic

Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform.... Continue reading »
by Allison Schiff // November 10th, 2020 //
»
Panoply Lays Off Editorial Staff In Transition To Focus On Tech

Panoply, the podcast network and technology company born from The Slate Group, is cutting ties with its editorial and direct sales business to focus on building podcast technology. The group has a podcast ad server called Megaphone, used by over 1,500 publishers, that dynamically inserts ads into shows. Last year, Panoply launched Megaphone Targeted Marketplace... Continue reading »
by Alison Weissbrot // September 14th, 2018 //
»
Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it's sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated online... Continue reading »
by Alison Weissbrot // September 7th, 2017 //
»
Panoply Courts Big Brands With Audience-Based Podcast Buys

Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying. The podcast network teamed up with Nielsen in July to launch Megaphone Targeted Marketplace (MTM), an exchange that allows marketers to buy podcast inventory across audiences rather than individual episodes. Audience-based buying is nascent in... Continue reading »
by Alison Weissbrot // August 23rd, 2017 //
»
 

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