As of Tuesday, Pandora has made all its smartphone and tablet display inventory available for programmatic buying. The announcement expands on its programmatic display business, which has been generally available since January, and formally takes Pandora’s mobile programmatic solution out of beta. The solution first surfaced in March and has since been trialed by a […]
Pandora CEO Brian McAndrews said during the digital radio company’s Q1 earnings call that its mobile programmatic solution, currently in beta, will be generally available in Q3. “During beta, we are open to a handful of customers to ensure we are set up to operationally scale the program similarly to what we’ve done in web,” […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Randol, vice president of programmatic sales strategy at Pandora. Five years ago, programmatic buyers were in the driver’s seat, with access to an overabundance of cheap, programmatically accessible inventory. Cookies were all you […]
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio Reinvented” panel in Manhattan. Panelists included executives from Pandora, Spotify and Triton Digital. The panelists revealed there are 143 million monthly online radio listeners in the US, representing 53% of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that want to retain their premium stature are executing programmatic deals through private exchanges or directly with advertisers as they jump in to figure […]
Pandora will leverage its data assets and introduce mobile programmatic capabilities later this quarter for its iOS and Android platforms, CEO Brian McAndrews said during the company’s Q4 and year-end earnings call Thursday. “Advertisers are looking for high engagement on mobile,” McAndrews said. “In terms of digital revenue opportunities, we are positioning Pandora to lead the […]
Agency and ad tech vet Alan Schanzer landed at Pandora as SVP of Agency Relations on Jan. 13, and his goal is to broaden the streaming radio company’s relationship with advertisers. “I’ll be helping to develop Pandora’s strategy with holding companies, major advertisers and agencies, and, at the very top level, help them understand the […]
At Pandora, the watchword is “engagement.” “At a certain point, it’s not how many people you bring to your product, it’s about how much engagement you see, and for us, engagement means time spent,” said Heidi Browning, SVP of strategic solutions at Pandora. The same sentiment was expressed by Pandora CEO Brian McAndrews during the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Looking back about 10 years, marketers either focused on driving brand metrics or worked to achieve immediate direct-response results. The sell side often tried to […]
Pandora’s Q3 mobile ad revenue had president and CEO Brian McAndrews singing from the rooftops – but the singing stopped when he got to the verse about monthly active users (MAUs). Total revenue for the quarter clocked in at nearly $240 million, a 42% YoY increase. A whopping $188 million of that sum is mobile ad […]
Triton Digital, which builds ad tech for digital and broadcast radio, unveiled its supply-side offering, Triton Advertising Platform (Tap), available in two flavors: one for traditional broadcasters and an on-demand offering for Internet-based radio stations. Over the next 18 months, Triton is going to onboard its roughly 6,000 stations in the US, EMEA, LATAM and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that sell directly to advertisers and agencies are now faced with how to handle programmatic sales. Traditional RFPs have recently started including questions about […]
Mobile ad revenue was up significantly for Pandora during Q2 2014, jumping 59% from last quarter to $167.5 million, a 51% year-over-year increase. Total revenue for the Internet radio streaming company came in at $218.9 million, 76% of which was made up by mobile ad revenue. While it represented a 38% year-over-year growth for the […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve […]
Pandora’s evolution bodes well for advertisers looking for enhanced targeting opportunities in a multiscreen world. At CES 2014, Pandora and WPP Group media agency Mindshare toured how the online radio service is acclimating to an omnichannel environment, in the process developing enhanced personalization capabilities that both Pandora’s users and advertisers can leverage. At the core […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. I moderated a panel last month at D2 Cincinnati, a digital marketing conference focused on customer centricity. The panel, […]
Digital ad veteran Brian McAndrews has been named chairman, president and CEO of streaming music service Pandora. He replaced Joe Kennedy, who announced his intention to retire in March. (Read the release.) McAndrews built one of the first digital agency networks at aQuantive, where beginning in 1999 he began rolling up firms including Razorfish, Avenue […]
Streaming audio player Pandora has increasingly focused on building ad revenues from the local level up but has met with some hurdles in trying to pry ad dollars from the $15 billion terrestrial radio market. This week it struck deals with two media buying and planning software providers, Mediaocean and STRATA , which Pandora hopes […]
After debuting its Media Metrix Multi-Platform in beta in November, comScore opened the offering to all US clients and released the top 50 web properties for February 2013, based on data from both desktop and mobile visitors. While the top multi-platform properties overall were similar to the top desktop properties, there were several companies that […]
Although the major internet ad players – e.g., Pandora, Spotify, Last.fm – all swear by their direct sales, Xaxis, WPP’s audience buying unit, is looking to leverage audio ads as a way to get more brand campaign ad dollars within its programmatic system. “The appeal [of internet radio audio ads] is that we want to […]
Although internet radio streamer Pandora continued to post a loss a year after going public, signs of progress on driving mobile revenue was enough to give investors confidence following the company’s Q2 earnings on Wednesday, as shares were up 12 percent. Ad spending on Pandora in the quarter grew 53 percent and makes up the […]
Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users […]
John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora‘s overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a digital multi-platform adverting solution with display, mobile and audio. The success of our display has […]
