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»PageScience

PageScience Debuts Video Platform For Health And Pharma Advertisers

It’s difficult for health and pharma advertisers to navigate the FDA’s regulatory landscape. A few years ago, for instance, they were barred from using cookie-based targeting. That’s why PageScience, an ad network for the pharma industry, began working with AppNexus in 2011 to build a contextual targeting solution called PageMatch, which helps advertisers reach consumers... Continue reading »

by Liz Rowley // June 9th, 2015 //
»
PageScience Helps Health Marketers Ditch Cookies With Contextual Targeting

Advertisers need to be inventive to adhere to health marketing regulations, particularly since 2011, when the IAB banned health marketers from using cookies to target patients. PageScience’s approach is to bring contextual, cookie-less targeting to its clients through page scoring. On Wednesday, the company made public its Health Insights dashboard, which lets brands and agencies... Continue reading »

by Liz Rowley // November 21st, 2014 //
»
Precision Health Turns Over A New Leaf, Becomes PageScience To Expand Vertical Reach

Although vertical ad network Precision Health Media has frequently altered itself during its six years of operation, its rebrand into PageScience to expand its contextual ad targeting categories (like consumer electronics, finance and home improvement) is its most significant pivot to date. PageScience also hopes its new name better reflects the work the company has... Continue reading »

by David Kaplan // January 30th, 2014 //
»
 

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