overfrequency

Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas the FAST ad experience felt much cleaner – and much less annoying.

The old adage that consumers must hear an ad at least seven times in order for it to stick no longer rings true when over-serving ads costs brands billions (and ruins the viewing experience), writes Valerie Bischak, GM and head of growth at Amobee. Data enables advertisers to reach their desired viewers, but technology can help maximize reach and control frequency against these most desired audiences.