outcomes

If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.”

Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.