Ned Brody is President and head of Aol’s B2B businesses and international operations. He spoke to AdExchanger.com about his company’s recently announced premium ad strategy and re-defining the ad network model through advertising.com and Pictela (read the release). AdExchanger.com: Is AOL and advertising.com building a premium ad network? NB: We have a premium ad network. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buying Aegis? Marketwatch’s Ruth Bender reports that Publicis CEO Maurice Levy is not interested in acquiring agency holding company Aegis’ media business in spite of news reports. According to Bender, Levy said at last week’s Cannes ad festival, “For the moment, we don’t […]
At the very least, it was a great photo op on Monday. The U.S. Federal Trade Commission director stood with the backdrop of the IAB’s Networks and Exchanges event behind him as industry members gathered to figuratively say, “Welcome. We don’t bite,” or “Please don’t shoot us,” or, quietly, “$@)&%#!” Of course, David Vladeck, Director […]
Ulrich Schmidt is CEO of Ad Pepper Media, international online advertising marketers. AdExchanger.com: When you established ad pepper media in ’99 with your founding partners, did you think you’d be where you are today? Any memorable strategic shifts? US: When we founded ad pepper, from the outset we had the idea and concept to build […]
Cross Commerce Media, Inc., MediaMath and TARGUSinfo have announced the creation of the Council for Accountable Advertising whose initiatives will aim “to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology,” according to the release. Read more on the Council’s website. Stephen Messer, […]
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
This is the second of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Adam Cahill, EVP, Media Director, Hill-Holliday Kurt Unkel, SVP, VivaKi […]
At last week’s AlwaysOn OnMedia event, former Tacoda CEO and current Simulmedia CEO Dave Morgan presented his take on the opportunity within ad technology and, unsurprisingly, it leads to the television business where Morgan’s current ad tech company is focused. In his presentation, he provides his own take on an ecosystem map for what he […]
It’s not all about addressable, data-driven media in the world of the agency according to leaders from several top agencies gathered last Thursday for a panel at the DeSilva+Phillips Media Dealmakers conference. For agencies, it’s about social. So much so that two panelists – Jon Bond, CEO of Big Fuel, and David Jones, Global CEO […]
Chris Babel is CEO of TRUSTe, a privacy services company. AdExchanger.com: TRUSTe started as a non-profit and moved to profit status in 2008. Why the change? Do you still consider the company a start-up? CB: We realized that without transitioning to a for-profit company with a venture capital infusion we weren’t going to be able […]
