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»Online Ad Payments

Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19

Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies... Continue reading »

by Allison Schiff // August 7th, 2020 //
»
The Ad Industry Petitions Platforms For Payment Leniency As Cash Flow Dwindles

The ad tech industry is pressing Google, Facebook and Amazon to offer more flexible payment terms during the economic uncertainty caused by the coronavirus crisis. An industry petition on Change.org, whose author prefers to remain anonymous due to business conflicts, asks Facebook, Google and Amazon to offer more flexible payment terms during this crisis. The... Continue reading »

by James Hercher // March 27th, 2020 //
»
 

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